In the first half of “So, You Want to Start a Blog,” I discussed some of the more practical aspects of blogging: preparing for the long haul, honing your skills and getting your work out there. If you missed Part I, you can check it out here. Today I’m going to address some of the stickier, intangible aspects of blogging. The people parts. The idea parts. The big payoff part. Okay, here we go…     Blogging Isn’t Just About You   People start blogs for a variety of reasons. Some people want to promote a business or a book or a hobby. Others want to practice writing on a regular basis. And some people don’t really know why: they just have this vague…